A$AP Rocky has announced his latest venture: Mercer + Prince, a Canadian whisky developed in partnership with Global Brand Equities and E. & J. Gallo.
The spirit is named for Rocky’s favorite cross streets in his native New York City, and it has a flavor profile with hints of vanilla, caramel, and baked apple.
Rocky said in a statement, “I have been learning about whisky from all over the world for the past decade and wanted to defy the rules to create something unique, while honoring and respecting industry traditions.”
Aged over four years in American white oak barrels and blended in Canada, Mercer + Prince is also infused with Japanese Mizunara oak (which adds more nuanced cinnamon and black tea notes), making it a uniquely complex and cross-cultural drinking experience.
Since its launch last week, Mercer + Prince is exclusively available online for $29.99, and will remain that way for the coming months.
The bottle will show up on shelves in retail spaces later this year.
Source: Hollywood Reporter.
Photo Credit: Mike Coppola/Getty Images.