Jennifer Lopez turned 53 on Sunday and celebrated the occasion by stripping down to her birthday suit to launch her latest business venture, JLo Body by JLo Beauty.
JLo said, “I feel like I’m just at my halftime right now and just getting started.”
The singer first announced the news via her “On The JLo” newsletter, telling fans that she’s come out with a product to highlight everyone’s best “asset” – a new “FIRM + FLAUNT™ Targeted Booty Balm,” $65.
Later taking to Instagram, Lopez shared a sexy campaign video that featured her promoting the product in the nude. The balm aims to firm the skin’s appearance in targeted areas like the booty, hips and thighs.
A limited amount of booty balms have been released on the JLo Beauty website, with a full launch to follow in August.
Source: NY Post.
Photo Credit: TIMOTHY A. CLARY/AFP via Getty Images.