The Weeknd dropped his latest album "Dawn FM" at midnight on Friday and I stayed up to listen to the entire thing, and some songs more than once.
The 16 track project is complete with radio imaging and transports the listener into Abel's very own fictional 103.5 Dawn FM radio station. Loving everything about this concept!
The first song to get a visual is "Sacrifice" which makes sense as its also the first single off the album, and will be getting played on Channel 955 all day Friday.
Check out the video below and let me know what you think in the comments!