Apple is introducing a new color option for its iPhone 7 lineup today: red. This is the first time the actual handset is available in red itself.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands," says Apple CEO Tim Cook.
Apple's partnership with (RED) involves highlighting the AIDS fundraising campaign with red-themed designs for products and apps. Apple recently turned its App Store and associated top apps the color red for the world AIDS day.
Also with the big release, Apple Introduces the cheapest iPad yet. Apple unveiled a new 9.7-inch iPad with a brighter Retina display starting at $329.