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Emagine Entertainment's Drive-In Theatre Debuts THIS FRIDAY in Novi

We are all SO EXCITED for the opening of Emagine Theatre's new drive-in concept, debuting in Novi. Our friends at Real Integrated made the announcement with Emagine Theatres on Monday afternoon.

(TROY, MI – July 13, 2020) Michigan owned and operated, Emagine Entertainment, Inc., an innovator in luxury theatres, is thrilled to announce they will be opening a Drive-In Theatre at their Emagine Novi location located in Twelve Mile Crossing at Fountain Walk. Since March, Emagine theatres have remained closed due to government mandates which has inspired Emagine Entertainment to bring back the movie going experience with this outdoor screening option. The Emagine Novi Drive-In will show their first movie on July 17, 2020 at 9:30 p.m. and will be feature nightly showings every weekend. In addition to feature films, the Drive-In will showcase concert events. The first concert event is scheduled forJuly 25 with an all-new performance featuring Blake Shelton, who will be joined by very special guests Gwen Stefani and Trace Adkins. The Drive-In at Emagine Novi will be located along the south side of Emagine Novi theatre in the parking lot of the Twelve Mile Crossing at Foundation Walk located at 44425 W. 12 Mile Rd, Novi, MI.

The Emagine Novi Drive-In will provide the opportunity to experience movies and concerts from the comfort of your own vehicle. The Drive-In will operate under a limited capacity of 120 vehicles of vehicles per show time and provide social distancing between all vehicles. The large outdoor movie screen will be placed along the south side of the theatre over the current signage for Emagine, which will be temporarily removed for the screen installation. The screen will be 21’X50’ with DCP projection and sound that will broadcast through an FM frequency to all car radios. All ticketing will be done online through Emagine’s website or app, which will provide a contactless check-in for all guests. Vehicles will be socially distanced parked in the order they arrive, with larger vehicles parked in the back rows. The Emagine lobby will be open for carry out or car delivery concessions, which include favorites like popcorn, nachos, chicken tenders, candy, cotton candy, pretzel bites, cookie dough and much more! There will also be an option for direct delivery of concessions to your car.No outside food or beverages allowed.Guests will also have access to the restrooms within the lobby of Emagine. The lobby’s will be following social distancing and limited capacity guidelines. Emagine staff will operate under CDC guidelines, including masks and gloves worn by all employees.

“In April, for the first time in Emagine history, we considered the Drive-In concept. We did not move forward at that time since we were optimistic that our theatres would open soon. We are at a point that we are unsure of any official opening dates and are eager to bring the moviegoing experience back to our community. The Drive-In at Emagine Novi will provide the optimal movie viewing experience and out-of-home entertainment opportunity for all ages. If the demand dictates it, we will expand this concept to other locations.” said Paul Glantz, Chairman and Co-Founder of Emagine Entertainment.

Movies will be scheduled to show every Friday, Saturday and Sunday nights starting at 9:30pm, with the gates opening at 7:00pm prior to each showtime. Emagine Novi Drive-In’s first movie will beBohemian Rhapsodythis Friday, July 17th. Ticket will be $30 per vehicle (no more than six people per. RV’s and limousines are not permitted) and must be purchased online on Emagine’s website or app. Movie tickets will be available starting at 5pm on Tuesday, July 14. The first few weeks movies are listed below and subject to change, please check Emagine’s website for updates:

Friday, 7/17:Bohemian Rhapsody(rated PG-13)

Saturday 7/18:Jurassic Park (rated PG-13)

Sunday 7/19: Iron Man(rated PG-13)

Friday 7/24:Jumanji: The Next Level(rated PG-13)

Saturday 7/25:Blake Shelton Concert w.s.g. Gwen Stefani and Trace Adkins**

Sunday 7/26:The Greatest Showman (rated PG)

Friday 7/31:Back To The Future(rated PG)

Saturday 8/1:Star Wars: The Force Awakens(rated PG-13)

Sunday 8/2:Jaws(rated PG)

**In partnership with Encore, Drive-In Nights will launch the must-see concert feature experience of the summer, with shows to air at drive-in and outdoor theaters across the United States and Canada.  The Drive-In at Emagine Novi in Twelve Mile Crossing at Foundation Walk will be one of the exclusive venues featuring these events.  These all-new performances will be filmed exclusively for each one-night-only event and include cinematic interviews and storytelling. The concert experience will deliver a front-row look at the world’s most iconic recording artists to fans across North America. The series kicks off on July 25 with an all-new performance featuring Blake Shelton, who will be joined by very special guests Gwen Stefani and Trace Adkins. Encore Drive-In Nights series is presented by leading event production company Encore Live. The concert event will be on July 25that 9:30pm with gates opening at 7:00pm. Tickets go on sale on July 14that 12pm exclusively at Tickets are $114.99 per car or truck. (All guests must have a seatbelt. No more than six people per vehicle. RVs and limousines not permitted.) No outside food or beverages allowed. The exclusive, family-friendly concert will adhere to guidelines recommended by the Centers for Disease Control and Prevention (CDC) as well as all state and local public health mandates. Encore Live has partnered with leading health experts to establish procedures for staff and fans. 


Emagine Entertainment’s affiliates own and operate luxury theatres in Michigan, Illinois, and Wisconsin. Emagine operates theatres with a combined 12,600 seats and 128 screens. Emagine has led the way in bringing luxury theatres to the metropolitan Detroit market. Emagine enjoys the honor and distinction of being named “Best Movie Theatre” for several years running by the DetroitFree Press, the Detroit News, Hour Magazine, and WDIV television.

Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood (now Emagine Birch Run) was the first theatre in Michigan to open with all stadium seating. Emagine was the first to introduce 4K projection to the Detroit market and it boasted three of the first 100 Dolby Atmos® immersive sound systems deployed worldwide. On December 15, 2017, Emagine began operating the largest movie screen in the State of Michigan with the opening of its Super EMAX auditorium (featuring laser projection technology) at its megaplex in Novi, Michigan and on December 19, 2019, Emagine opened the largest CinemaScope screen in the Midwest at its Emagine Canton/Westland location. Paul Glantz, Chairman of Emagine Entertainment, has been interviewed on CNN concerning his views and opinions on the operation of luxury theatres. On February 28, 2018, Emagine Entertainment, Inc. and 7-time BET Award-winning and Grammy® nominated superstar Big Sean (Sean Anderson), announced their joint venture agreement to develop, Sean Anderson Theatre, powered by Emagine,a world class cinematic and live music entertainment center in Detroit (and potentially at other sites around the U.S., as well. The new partnership is actively scouting prospective sites in Detroit with the goal of opening in Detroit by early 2021.

Emagine’s luxury experience incorporates not only reclining chairsbut also gourmet snacks, reserved seating, in-seat service and other upscale amenities such as valet parking. All Emagine theatres offer adult patrons the option of enjoying their favorite cocktail, beer or wine while concurrently maintaining a genteel and welcoming environment for families.

Emagine Entertainment is proud of its excellent leadership team dedicated to maintaining the highest standard of customer service and a fastidious attention to cleanliness in its theatres. Emagine’s management has established themselves as recognized leaders in quality and in providing their guests with the best possible movie-going experience. 

For more information about Emagine, please visit

Emagine Entertainment social media:


Twitter: / @Emaginetheatres





For all inquiries, please contact:

CONTACT: Dawn Kelley, Real Integrated

PHONE: 248-594-5308


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