LeBron James' love of Taco Tuesday--or, as he often says on social media, "Ta-CO TUESday!"--it looks like he wants to make the relationship official.
ESPN reports that a James-owned company, LBJ Trademarks, filed paperwork with the U.S. Patent and Trademark Office to trademark the phrase "Taco Tuesday" in connection with "advertising and marketing services provided by means of indirect methods of marketing communications" including social media and blogging.
What's hilarious though, is that LeBron has no specific plans for the phrase "Taco Tuesday" but is basically just making sure nobody else takes it while he figures it out LOL, genius.
However, to nobodies surprise though, he's not the only guy to try and trademark the phrase. There's actually a restaurant called Taco John's that is currently locking down the phrase "Taco Tuesday" since 1989.