Beyoncé has been named the most influential celebrity on Instagram, with each of her posts worth more than $1 million.The figure is based on factors including number of followers, post reach, engagement and click rate.
Beyoncé’s influence was made clear in February, when she announced news she was expecting twins with her husband, Jay Z, on Instagram. The photo quickly became Instagram’s most-liked post ever and racked up 10.8 million likes from her 98 million followers.
Source: US Weekly