J. Cole took to Twitter in a 22 tweet thread to call for a boycott of the NFL. J. Cole sided with former NFL quarterback Colin Kaepernick, and called for a boycott of the NFL until they sided with Kaepernick.
He tweeted, “God bless every player that finds courage to kneel today. But the real power comes from you deciding to not watch. Your eyes translate to advertising money for the League and it’s owners. Same ones who speak out against Trump today, are the same ones that denied a qualified man a job because he took a stand against injustice. You and me have the power to deny them our attention ($$ to them) until they make a wrong situation right.”
His last tweet read, “I respect whatever you decide to do. Watch or don’t watch, whatever’s in your heart. But I’m not watching till it feel right. It was hard during preseason and the first week. But then I was like, wait, is it actually hard? Some of us got grandparents that walked miles to work instead of riding bus, just to show the bus companies that they won’t tolerate racism. So when I think about it like that it’s very easy on Sunday to say, ‘Nope, I’m straight.’”