With Taylor Swift’s “Reputation” album she launched “The Swift Life” app which allowed Swifties to gather together within their own social network. However, the app will shut down on February 1st. For good.
Taylor made the announcement on Twitter with a statement reading, “Current fans have until this date to utilize the virtual currency they've accumulated. Effective immediately, no new in-app purchases will be permitted. We would like to thank all the dedicated fans who downloaded The Swift Life, engaged with this amazing community and created gorgeous pieces of content for others to enjoy.”