Justin Bieber has a new project in the works. Nope, it's not new music ... he's working on a new natural deodorant.
The singer is teaming up with natural brand, Schmidt's, on a new natural deodorant scent called Here + Now, launching in the fall.
Bieber helped with everything including the label artwork, the scent and the name.
The deodorant will be made vegan, cruelty-free and with all plant-based ingredients.
Photo Credit: Getty Images.