Unilever - which owns skincare brands like Dove and Axe Body Spray - announced Tuesday they will no longer use the word “normal” as the term makes most people feel "excluded."
A study found that 56 percent of participants thought that the beauty industry could make people feel excluded, and that as many as seven in 10 people agreed that the word “normal” on products and in advertising had negative effects. That figure rose to eight in 10 for people between the ages of 18 and 35.
Seventy-four percent of participants said they wanted the beauty industry to make them feel better, not just look better.
Unilever’s president of beauty and personal care said that the company was committed to tackling harmful norms and stereotypes.
Source: NY Times.
Photo Credit: Getty Images.