Victoria’s Secret is getting rid of its Angels. The company has hired several celeb activists — including soccer star Megan Rapinoe and actress Priyanka Chopra Jonas— as it tries to conduct one of the most extreme brand turnarounds in recent memory.
The New York Times reports: “For decades, Victoria’s Secret’s scantily-clad supermodels epitomized the height of femininity for millions. Now, the lingerie giant is not just trying to redefine itself — but also the very idea of what “sexy” is”.
Priyanka and Megan will join Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elesser, and journalist Amanda de Cadenet, who will host a 10-episode podcast where each of the women will share their stories.
Whether this new move will translate to the VS stores — which traditionally stock smaller sizes and do not cater to curvier women — is yet to be seen.
Source: NY Post, NY Times.
Photo Credit: Dimitrios Kambouris/Getty Images for Victoria's Secret.