Justin Bieber entered the cannabis industry launching packs of pre-rolled joints named Peaches after his recent hit song.
The “Boyfriend” singer announced yesterday (Monday) a partnership with the Los Angeles based cannabis company Palms to produce the seven-joint packs that will initially only be on sale in California, where recreational marijuana use is legal. The packs will cost $32.
Bieber said he wanted to launch his own range of cannabis products to help remove the stigma associated with the drug and hoped its use could help young people with mental health concerns.
Source: The Guardian.
Photo Credit: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue.