Photo: Getty Images
Anheuser-Busch has made the decision to discontinue Travis Scott's Cacti hard seltzer.
In an announcement Friday, AB said, "After careful evaluation, we have decided to stop all production and brand development of CACTI Agave Spiked Seltzer. We believe brand fans will understand and respect this decision.”
They company would not specify if the decision came because of what happened at Astroworld.
A source close to Travis said the two sides had an agreement that was to end November 30th, saying, "this is not a cancelation or creasing of an ongoing agreement."
Cacti seemed to be a marketing hit, selling out in stores and even causing a frenzy when Travis Scott hit a local grocer in Los Angeles to promote the product.
The brand isn't technically "discontinued," but it's more of a temporary hold with hopes of bringing the beverage back in the future.
A rep for Travis Scott said,“Travis was clear in his interview that he is not focused on business right now and his priority is helping his community and fans heal. CACTI asked AB InBev to inform their wholesalers there will not be product at this time."
Source: TMZ.
Photo Credit: Bob Levey/Getty Images.