Peloton released a statement on Monday after another male character on a popular TV show was shown suffering a heart attack after using one of its bikes.
On Sunday, the sixth season of the Showtime series "Billions" premiered, and early in the episode, a character named Mike Wagner, or Wags, played by David Costabile, is shown in his home on a Peloton before suffering a heart attack and later recovering.
A Peloton spokesperson said, "We get why these fictional TV shows would want to include a brand that people love to talk about, butShowtime's use of Peloton's Bike+ and reference to a Peloton Instructor was not a brand, product, or instructor placement, and we did not agree for our brand and IP to be used on this show or provide any equipment."
They added, "As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives."
The episode of "Billions" comes weeks after the character of Mr. Big was shown in an episode of "And Just Like That," the HBO reboot of "Sex and the City," suffering a heart attack after a Peloton workout and dying shortly after.
Source: Insider, The Verge.
Photo Credit: Rob Kim/Getty Images for Cantor Fitzgerald.