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TV Ratings: Winter Olympics End With Smallest Audience EVER

Closing Ceremony - Beijing 2022 Winter Olympics Day 16

Photo: Getty Images

The 2022 Winter Olympics ended as the least watched ever for NBCUniversal.

The Olympics averaged 11.4 million viewers across all of NBCU’s platforms in primetime. That’s down 42 percent from the 19.8 million average for the 2018 winter games in Pyeongchang, South Korea.

NBCU’s coverage from Beijing is also down about 26 percent from the 2021 Summer Olympics in Tokyo, which averaged 15.5 million primetime viewers in the company’s “Total Audience Delivery” metric (a combination of Nielsen ratings for TV and Adobe Analytics figures for digital platforms).

On the upside, the streaming audience for Beijing was either the largest or second largest for any Olympics to date, depending on the measurement. Streaming on Peacock,, the NBC Sports app had an average primetime viewership of 516,000 viewers, up 8 percent from the summer and an all-time high for any Olympics in the streaming era. Streaming made up about 4.5 percent of the total primetime audience for the games.

Source: Hollywood Reporter.

Photo Credit: Catherine Ivill/Getty Images.

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