During a recent interview, Olivia Rodrigo said that she has “minor, baby synesthesia.” Synesthesia is a neurological condition in which, when one sense is activated, another unrelated sense is activated at the same time. In Olivia's case, when she hears music, she also sees color. When she's listening to her own music, she sees a lot of the same color.
Olivia said, "Lots of the songs on SOUR are purple. 'drivers license' is purple, but 'good 4 u' is like a purple-ly blue. 'jealousy, jealousy' is like bright red. 'deja vu' is like orange and pink and light purple.’"
Olivia's condition also explains why all of her SOUR album cover and merch is drenched in shades of purple. She's made the color part of her signature aesthetic online and on tour.
Photo Credit: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue.