Ed Sheeran has created Tingly Ted’s, a brand of hot sauce in collaboration with Kraft Heinz that is based on his childhood nickname, Ted.
He shared the news in a video posted to his Instagram feed that detailed his reasoning for creating a hot sauce brand of his own.
Ed shares, “I love my food — that’s no secret. But the older I get, the more I need spice. So we’ve developed a hot sauce called Tingly Ted’s. I’ve developed this over time with some expert hot-sauce makers and we basically whittled it down to the best flavors, the best chilis. I wanted it the same consistency of ketchup, and I wanted something that took a higher place on my shelf or in the fridge that didn’t just get relegated to the cupboard with all the other hot sauces.”
Tingly Ted’s comes in two varieties: Tingly and Xtra Tingly. The Tingly sauce is described as a “medium hot sauce that feels like a warming hug in a bottle,” while Xtra Tingly — listed as having a 39 percent jalapeño content — is ideal for those wanting to take their spice to the next level. The sauces “are the perfect squeeze for your fries, nuggets, falafels, fried chicken or, quite honestly, any meal at all!”
Fans and hot sauce aficionados wanting to try Tingly Ted’s will need to wait to try it, as an official release date for the sauces has not been announced.
Photo Credit: Theo Wargo/Getty Images for The Rock and Roll Hall of Fame.