Whole Foods has teamed up with Progressive Insurance to provide “turkey insurance” for anyone who messes up while cooking their bird. OK, their "Thanksgiving Turkey Protection Plan" isn’t really insurance (as the fine print will tell you). Rather, if you buy a turkey from Whole Foods for Thanksgiving and something goes wrong when you cook it, you’re eligible to receive a $35 gift card to Whole Foods to make up for it.
“As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray,” said Theo Weening, Whole Food’s vice president of meat and poultry. “We want to help customers rise to the occasion and take on that turkey with confidence for less-stressed Thanksgiving meal preparation.” (Food & Wine)